Director Eastern Canada Sales - Distribution & Independents, Foodservice

Position Detail Summary

Position Details

Position Title: Director Eastern Canada Sales - Distribution & Independents, Foodservice
Company: Maple Leaf Foods
Department: Sales
Date Posted: 2019-08-13 11:42:04
Location: WFH - Quebec - QC
Reference No.: 12646879
Emp. Type: Full Time

Position Description

A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. And our Vision is “To Be the Most Sustainable Protein Company on Earth”.  This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

Our Leadership Values 
Six core values guide us in everything that we do.

  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
Director Eastern Canada Sales - Distribution & Independents, Foodservice
The Opportunity:
The Director of Eastern Canada Sales Distribution & Independents, Foodservice is responsible for the commercial performance, growth, and viability of protein products across all categories and customers. This individual is highly entrepreneurial, passionate about customers, and have a proven ability to lead people, initiatives and programs to meet the needs of ML and our customers. This individual will play a key role in our Canadian Distribution and Independents leadership team.
A snap shot of some of the exciting things you will lead and do:
  • Lead all selling efforts with our Eastern Canada Distribution and Independent Partners
  • Set direction, performance objectives, provide feedback and make key business decisions for customer and Eastern Canada sales team
  • Hires, develops and appraises staff
  • Plan account strategies and work with customer team(s) to develop sales plans and objectives (i.e., volume, GP, trade spending, promotional plans, business development plans)
  • Develop a deep understand of the customer’s strategy and build strong relationships with customer(s) at senior levels
  • Maximize sales volume and GP
  • Regular and frequent contact with customers and internal staff in marketing, finance, supply chain and other functional departments as required
  • Builds and maintains knowledge base of competitors and operator / customer trends in the marketplace/industry, and integrating this information into strategic recommendations
  • Be part of building a growth culture, rooted in discipline and fundamentals, that delivers winning customer partnerships, by instituting operating rhythms and practices for awareness and alignment of priorities within the team.
  •  Other projects/duties as assigned or needed.
  • Regular and frequent contact with customers and internal staff in marketing, category management, finance, supply chain and other functional departments as required.
  • Manage and deliver P&L objectives including Volume, Sales, and Gross Profit.  Inclusive of monthly / quarterly / annual reporting and forecasting against key metrics for the business.
  • Forecast and deliver team budgets for the function with control of direct SG&A and trade spend.
  • Lead and work collaboratively with cross-functional teams to deliver business objectives and aligns priorities and resources across functions to support business strategies and priorities. Manage risks and coach teams to reach their goals.  These teams include: Marketing, sales teams for Health Care, Multi Units and USA, Finance, and Supply Chain.
 What we have to offer you:
  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America.
  • Professional and career development opportunities.
  • Competitive Health and Pension plans.
  • Commitment to Learning – courses, resources and tools provided to all employees.
 What you will bring:
  • At least 10+ years of progressive sales experience in managing customers, strategies, and business.  
  • University degree in business or related area.
  • Fully bilingual (French and English).
  • Consistency in delivering results focusing on overall profitability.
  • Strong industry knowledge and contacts and leverages them to drive improved results.
  • Strong understanding of markets and competition and leverages it to drive better results.
  • Ability to understand MLF and customer goals and translate into clear and concise customer strategies with explicit action plans.
  • Able to manage and simplify complexity to develop executable solutions.
  • Leverage cross-functional resources (dedicated and shared) as well as team to identify and solve strategic issues.
  • Ability to clearly express ideas and concepts to ensure an executable plan is in place.
  • Synthesize complex data, insights and inferences into a coherent and logical chain that others can execute on.
  • Strong negotiation skills including listening, probing, identifying interests, and mutually solving problems.
  • Can deliver and stick to a tough message when required.
  • Effectively read and adapt to different personality types to maximize value out of negotiations.
  • The fortitude to “hang in there” on strategic issues that may draw out over a long period of time.
  • Clearly identify what you want out of a negotiation and finds creative and profit-creating ways of achieving that outcome.
  • Ability to interpret financial data and make decisions with the data to positively and measurably affect GP.
  • Building influence and credibility with internal and external customers and cross functional resources.
  • Can nurture and develop a team to drive strong performance and results.
  • Train others to be self-sufficient to have the ability to make decisions that impact business results.
  • Blend people into teams when needed to solve complex business issues or problems.
  • Get things done by building and leveraging cross functional relationships.
  • Knows how to influence at all levels of an organization to get things done.
  • Can formulate and deliver proposals to solve issues.
  • Is dedicated to meeting the expectations and requirements of internal and external customers in a timely and responsive manner.
  • Build and nurture high quality customer relationships based on mutual respect.
  • High energy, self-motivated, proactive and engaging in a fast-paced and action-oriented environment.
  • Comfortable with tension with ability to respectfully challenge decisions and/or status quo.
  • Creative and strategic thinker who consistently looks for new and impactful ways to drive results.
  • Travel as required (<25%).
  • Based in Quebec (preferable).

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.

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