Marketing Associate

Position Detail Summary

Position Details

Position Title: Marketing Associate
Company: Maple Leaf Foods
Department: Marketing
Date Posted: 2019-08-27 06:36:10
Location: Elmhurst - Illinois
Reference No.: 12690403
Emp. Type: Full Time

Position Description

Marketing Associate Job Description
A High Growth, Entrepreneurial Plant Based Protein Company
We are a newly formed division of Maple Leaf Foods, the largest protein company in Canada, which we can trace back over 100 years, but our vision and purpose are decidedly forward looking. We formed this division after the acquisition of two leading brands in the refrigerated plant protein category – Lightlife Foods (located in Turners Falls, MA) and Field Roast Grain Meat Company (located in Seattle, WA). As we pursue our vision to become the most sustainable protein company on earth, we advance our strategic agenda in the plant protein space, remaining agile and quick to react to change.  Our focus on growth is laser-like, riding the fast growing plant-protein movement.

Our job is to make great food
Greenleaf Foods, located in Elmhurst, IL embraces a strong, values-based culture, where dedicated employees take pride in doing what’s right for our consumers, our customers and our communities.  Our 400+ employees thrive in an engaging, open and inclusive workplace that fosters safety and transparency, along with individual leadership and responsibility. Each Greenleaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.
Greenleaf Foods is committed to shaping the future of plant-based foods with its portfolio of leading plant-based protein brands that include Lightlife Foods and Field Roast Grain Meat Co.
As a Marketing Associate at Greenleaf Foods, you will get a chance to develop your marketing and analytical skills in one of the fastest growing categories in the CPG industry. You will be part of a dynamic, growing, entrepreneurial team with the opportunity to contribute to growing brands that have the aspirations of defining and shaping plant-based protein foods for retailers and consumers.
The responsibilities will be defined by the Marketing Director and will include supporting the marketing function while working cross-functionally in the planning, implementation, and analysis of initiatives that drive business growth. Showing the ability to derive insights from data to tell a compelling business case will lead to increased exposure and responsibility across both communication and innovation activities.
  • Closely monitors and analyzes sales volumes, market share trends and competitive activity
  • Execute ad hoc analytics that support key initiatives and projects; provide analysis and recommendations around project feasibility.
  • Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities.
  • Project Management: assist in leading product related projects including, but not limited to:  packaging and renovation
  •  Partner with business leaders to prepare and present business reviews at Key Business Review Meetings
  • Lead budget management for brand
  • Marketing Execution: Execute elements of the marketing plan for your brand such as price promotions, in-store creative, etc.
  • Ad-Hoc Projects for the Brand Teams
  • Other duties as assigned
  • Strong analytical background and aptitude
  • Able to work in a fast pace working environment while maintaining a great attention to detail
  •  Strong presentation and communication skills
  •  With supervision, able to understand, translate and integrate multiple data sources into actionable insights to drive decision-making; Comfortable working with large data-mining exercises.
  •  Successful in creative problem solving and team partnership.
  • Strategic thinking and sound judgment in execution of activities
  • Strong planning and organizational skills
  • Growth, solutions-oriented mindset with strong problem solving skils
  • Works independently/self-starter
Qualifications and Experience
  •  BS/BA in Marketing/Business or related field
  • 1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
  • Experience leveraging data and trends to generate insights to understand consumer behavior is preferred
  • Strong working knowledge of MS Office, specifically Powerpoint and Excel
  • Passion for identifying consumer insights and transforming insights into significant product and marketing innovation
  • Experience leveraging data and trends to generate insights to understand consumer behavior is preferred

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