Marketing Manager

Position Detail Summary

Position Details

Position Title: Marketing Manager
Company: Maple Leaf Foods
Department: Marketing
Date Posted: 2019-12-18 12:02:34
Location: Mississauga - ON
Reference No.: 13034065
Emp. Type: Full Time

Position Description

A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Our job is to make great food
Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.  We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.
Our Leadership Values

  • Six core values guide us in everything that we do.
  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
Marketing Manager

The Opportunity:
As a key member of the Prepared Meats Marketing team, the Marketing Manager will lead the idea-generation, conceptualization and commercialization of new innovative products, categories, business models and go-to-market strategies. Providing expert knowledge of the innovation process, brand and consumer interactions, channel development and consumer communications campaigns with a diverse portfolio lens.
 A snap shot of some of the exciting things you will lead and do:
  • Develop and execute highly important innovation and product strategies across multiple platforms to deliver growth to the company
  • Develop platforms from insight to concept, to strategy and through to commercialization
  • Partner with cross-functional teams to deliver innovations to market, with complete end-to-end commercialization accountability
  • Develop the sell story in close collaboration with internal Sales organization to influence customer sell-in across all channels
  • Help lead the annual business reviews & planning process of our innovation agenda
  • Coach colleague performance, skill development and achievement of professional aspirations
  • Track innovation success through regular monitoring of KPIs
  • Be a champion for and influence internally to contribute to the innovation culture at MLF
  • Develop innovation pipeline plans, consistent with Brands vision and standards and demand space insights
  • Key contributor to building an innovation and growth culture within Maple Leaf Foods through key innovation rhythms (PDP, Innovation planning process, cross-functional project team meetings, etc.)
  • Collaborate with finance, R&D and communications partners to manage innovation budget to ensure efficient spend and ongoing tracking/reporting
What we have to offer you:
  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning – courses, resources and tools provided to all employees
  • Employee Assistance Program
 What you will bring:
  • Bachelor’s Degree plus track record of results within a CPG environment, preferably within an innovation department.
  • Must be proactive and performance driven, have a bias for action and be able to work independently and under pressure in a fast-paced environment.
  • Experience managing a large complex business with proven success in market with brand management and/or innovation launches.
  • A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
  • The ability to adapt easily to changing market dynamics and comfortable with ambiguity, while thriving on change and problem-solving.
  • Intellectual curiosity about food, consumers and data, ability to ask probing questions to get at rich insights and opportunities.
  • Ability to develop and sell-in business case plans for innovation and commercialization ideas.
  • Strong understanding of the innovation lifecycle process, from idea generation to launch; translating data and insights into executable ideas; and building robust multi-year innovation plans.
  • Comfort operating in a manufacturing setting preferred - ability to understand how innovation will be produced (i.e. manufacturing process -pilot to scale, raw materials required, costing, feasibility of plans, etc.)
  • General MLF Marketing competencies:
    • Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
    • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
    • Business Reviews & Plans – Leads the annual business reviews & planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
    • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
    • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact based rationale. Sells ideas and recommendations through to management convincingly.
    • Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.  

Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce.  Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at  Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.

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